Coastal Counter

Logo

Coastal Counter is a neighborhood café on the Rhode Island shoreline, built around one idea: food should feel like coming home. The identity needed to capture that easy, salt-air pace of coastal living while still reading as polished and considered, a brand locals could recognize at a glance, and visitors would remember long after they left the coast. The result is a mark that's warm and approachable up close, but sharp enough to hold its own across packaging, print ads, and everything in between.

Deliverables: Logo, Packaging, Print Ads